When a major crisis hits, members of the public are often quick to offer their support. By recruiting community reserve volunteers, the British Red Cross can harness the goodwill of the public in advance of a crisis, so that when an emergency happens, those registered in that area can play an active and immediate role in helping.
The toolkit has been created to help partners spread the word about the new way of volunteering launched by the British Red Cross. It includes sample materials and assets that can be used across channels in order to drive more people to the Red Cross landing page to sign up to become a community reserve volunteer. It includes recommendations for best practice to ensure you get the most out of the assets supplied.