Introducing JoyRiders! JoyRiders is a social enterprise whose objective is empowering women by (re)introducing them to the joys of cycling – for health, fun, everyday transport, or just enjoying the feeling of freedom that riding brings.
Only 30% of regular cyclists in the UK are women. JoyRiders have been around since 2017 and, through their blend of cycle training, guided social rides catering for a range of skills, confidence levels and distances (combined with coffee and cake), have brought hundreds and hundreds of women to riding more regularly during that time.
When JoyRiders surveyed their riders to ask what had prevented them from cycling previously, the top three answers were the roads being too dangerous, a lack of confidence and not knowing routes.
A year after starting to participate in JoyRides, the share of women who stated they never cycled had fallen from 75% to 4%, with 30% saying they now cycled every day (compared with 2% previously). The share who felt confident to ride on the roads had risen from under 40% to over 70%. The participants also cited other key positives such as mixing with different communities, encouraging friends and family to ride and feeling more connected within their community.
When the pandemic hit, JoyRiders continued their bike-themed coffee breaks online and turned their attention to sharing a wealth of videos and resources for women wanting to start riding their bikes for exercise or commuting to work during the pandemic. Women from all over the world – including Oxfordshire! – found their way to JoyRiders this way. This January, JoyRiders London became JoyRiders Britain to reflect this ever growing level of interest.
JoyRiders’ experience has been that, given the training, tools and confidence, almost all women can ride happily, safely and confidently in all types of traffic, weather and conditions. Would you like to help other women in your community (re)discover the joy of riding a bike by volunteering as a Ride Leader with JoyRiders Oxford?
What do I need to provide?
- Passion for riding – and helping others to ride more confidently
- Bicycle in good riding condition
- Pannier would be useful
- Commitment to JoyRiders’ values – and undertaking to follow our policies and procedures (training provided)
What experience/qualifications do I need?
- Cycling skills equivalent to at least Bikeability Level Two (full control of the bicycle, confident riding on cycle paths and quieter roads), preferably Bikeability Level Three (confident riding on any roads in any weather conditions)
- We’ll assess everyone’s riding skills (we’re cycling instructors) and provide any training needed
- First aid – training will be provided if you don’t have a certificate already
- Basic bike maintenance knowledge (punctures, seat adjustment etc.) – we’ll provide training if needed
What will JoyRiders provide?
- Seven module online training course
- Ride Leader Kit (bag, hi viz Ride Leader vest, basic multi-tool, first aid kit)
- Route navigation for every ride
- Route risk assessment for every ride
- Mentor to accompany you until you are confident to lead rides on your own