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Oxford Brookes Healthy Ageing and Care Network – events

October 7, 2021

This Healthy Ageing and Care Network Update brings you news of more Brookes events to celebrate the United Nations International Day of Older Persons. 

Network event

New models of care at home: what do they offer and implications for care workers
Friday 8th October 12.30-13.30

In this talk Dr Karla Zimpel-Leal will report on the findings of her research examining the value proposition of emergent homecare models in England and the implications for the care workforce. Homecare providers for older people are facing a rise in demand for their services driven not only by an ageing population but also from a market demand for personalised care, choice, continuity of care, and real time availability. Combined with turbulent political and policy environments, and the government’s need to maximize resource utilization and contain costs, the current care landscape presented an opportunity for new homecare models. Utilizing the Business Model Canvas, this study investigated five case studies with homecare providers using semi-ethnographic methods. It found emergent models such as uberisation, community-based, live-in and preventative models are becoming more pervasive in the current landscape; with major shifts related to value proposition, partnerships, workforce and customer segments. Changes are promoting more flexibility and responsiveness in the care market, and encouraging workforce development.

Dr Karla Zimpel-Leal is a Senior Lecturer in Innovation & Enterprise at Oxford Brookes Business School and a Visiting Fellow within the Sustainable Care Programme, at the University of Sheffield. Her research is inspired by real world challenges that can inform both academia and industry, and it is aligned to the UK’s Industrial Strategy grand challenge of an Ageing Society. She is examining emergent and disruptive Homecare Business Models for older adults, investigating how these organisations create, develop and capture value, and how they are shaping the care landscape in England. She is also looking at the professionalization of the care workforce, from skills and development to creating a workforce strategy.

To register for this free online event, please click on this link to Zoom:

Network event

Digital Skills to connect during Covid-19
Friday 15th October 12.30-13.30

John Kiernan is Innovation & Change Officer at the Centre for Ageing Better. The Centre for Ageing Better is a charitable foundation and want everyone to enjoy a later life. They create change in policy and practice informed by evidence and work with partners across England to improve employment, housing, health and communities.

John’s previous roles have been in ICT and digital connectivity through working for BT marketing and research in supporting consumers, small and medium businesses, and corporates.

To register for this free online event, please click on this link to Zoom:

Network events

Save the date!

Our final events in this October series celebrating the United Nations International Day of Older Persons will be at 12.30-1.30pm on Friday 22nd and 29th October.

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