Are you taking a joined up (strategic) approach to your digital marketing? Are you using the right channels to reach the right audience for your organisation? How are you engaging with them and are you measuring all that work? This course will give you an introduction to creating a digital marketing strategy. You will leave with the appropriate actions to take back control on you marketing techniques.
What will I learn?
By the end of this session you will:
- Identify digital marketing aims for the organisation
- Create an initial audience persona for the organisation
- Consider how to engage with the audience persona on website, social networking, e-newsletters and other channels
- Understand the need for a content plan
- Start to measure results of any activity
- Have a set of action points to implement
Mary Thomas has been training and consulting with businesses of all sizes since 2009 in the uses and implementation of social media and digital marketing. She has written and delivers accredited social media and digital marketing qualifications for City & Guilds as well as being a published author and public speaker.
Benefits to you
You will leave the session with some practical tools to ensure you have the ability and confidence to create a digital marketing strategy.
Who should attend?
This session is appropriate for any organisation members who are responsible for implementing digital marketing.
Monday 9th October 2017
9.45am arrival for tea, coffee and networking for a 10am start. The workshop will finish by 1pm.
£70 per person for OCVA Members
£80 per person from a charitable organisation who are not OCVA members
£95 per person from a non-charitable organisation
Oxford Office Furniture Training Suite
There is no parking available, although we are able to provide parking for disabled delegates. The venue is also serviced with good transport links including bus and rail services, more information can be found here.
Telephone: 01865 251946
When contacting us please state the name of the course your correspondence is in relation to.
Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.
Step 1: Please register your details with us on the form:
Please note that registration without payment does not constitute a booking. Both are required, and we do check. (Thanks!)
Step 2: Make payment within 2 working days of registering.
We’re using PayPal for this event. Select ‘pay with a debit or credit card‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).
|Choose payment type||Select|
|OCVA Members pay £70.00 GBP|
|Charitable organisations who are not OCVA members pay £80.00 GBP|
|Non-charitable Rate pay £95.00 GBP|