Are you looking for more impact from your marketing materials? For example, a poster/leaflet that successfully attracts new volunteers/trustees, or a leaflet that gets your events/activities in front of target audiences.  Or do you want some fresh ideas and inspiration for making these challenging writing jobs easier and more fun?

This intensive and practical two-hour online course introduces you to the essentials of effective copywriting. It demonstrates which ingredients go into good copywriting – and where some people make mistakes. And it will show you some easy ways to attract and influence your target audience, which will help make your next campaign a success.

What will I learn?

By the end of this session you will learn:

  • Common copywriting mistakes to avoid
  • Ways to catch people’s interest and attention
  • The art of persuasion
  • Realise the power of a good case study, heading or quote
  • Essentials when writing for different audiences/outputs
  • Important skills for being a copywriter

Trainer Profile

Robert Bullard is an experienced and popular trainer in writing skills. He has 15 years’ training experience, and has worked extensively for the voluntary sector, including the Directory of Social Change, Reading Voluntary Action, and Gloucestershire Association for Community and Voluntary Action.

Robert also works as a copywriter, helping organisations write and improve their promotional material – websites, leaflets, posters, etc. He is author of Business Writing Tips and for nearly 10 years wrote features for the Guardian and The Daily Telegraph. His training enjoys consistently good feedback: delegates describing it as ‘participative’, ‘interactive’, and ‘very useful’.

Benefits to you

You will leave the session with some practical tools and ideas to help you write more engaging and effective promotional materials for your organisation.

Who should attend?

This course is suitable for anyone involved in writing promotional material – such as leaflets, posters, newsletters of websites. You might be looking for some new ideas, or ways of solving particular challenges/issues. Or you might just want a refresher course – and the chance to brush up, and improve, on your copywriting skills.


Tuesday 14th July 2020


11.00 am start. The workshop will finish by 1.00 pm. It will be held online via Zoom.


£25 per person for OCVA Members
£40 per person from a charitable organisation who are not OCVA members
£55 per person from a non-charitable organisation

Enquiries contact:

Telephone:  01865 251946
Email: training@ocva.org.uk

When contacting us please state the name of the course your correspondence is in relation to.


Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.

Step 1: Please register your details with us on the form:

Please note that registration without payment does not constitute a booking. Both are required, and we do check. (Thanks!)

Step 2: Make payment within 2 working days of registering.

We’re using PayPal for this event. Select ‘pay with a debit or credit card‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).

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OCVA Members pay £25.00 GBP Preview Image
Charitable organisations who are not OCVA members pay £40.00 GBP Preview Image
Non-charitable Rate pay £55.00 GBP Preview Image