With an emphasis on developing skills, we will discuss how to build a wider reach on social media through Facebook, Twitter and LinkedIn. The best ways to make content relevant and useful for each of these platforms, for more effectiveness in raising the profile of your organisation, will be explored. The course will briefly look at using other social media, including the new Charity Connect website. It will consider how to start and extend your organisation’s presence on social media; and look at the importance of segmenting and targeting your audience to suit the media, the message and to increase response rates.
The course will also examine why organisations should ensure they have clear policies and guidelines on using social media for all employees and volunteers.
David Green is the director of Green Pepper Consulting, a social enterprise providing support on social media, employment relations, leadership and management skills. He has 25 years of experience on employment relations issues and writing and delivering courses for both commercial and voluntary sector workers. He has sound knowledge of UK employment law and has written booklets on dealing with grievance and disciplinary problems, workplace well-being and a range of employment relations on issues from employment contracts to using social media safely.
What will I learn?
By the end of this session you will have an improved awareness of:
- Increasing social media reach through the different platforms
- Understanding your audience
- Managing your social media
- Using different tools to develop content and boost engagement
- Developing guidelines and a social media policy for your organisation
- How to use the Charity Connect website to interact with other organisations
Benefits to you
You will leave the session with some practical tools and ideas for using social media and other tools to promote your organisation.
Who should attend?
Anyone who uses social media for their work, campaigning or marketing. It is relevant for managers of staff who use social media, staff and volunteers.
Monday 10th July 2017
1.45pm arrival for networking and logging on for a 2pm start. The workshop will finish by 5pm.
£60 per person for OCVA Members
£70 per person from a charitable organisation who are not OCVA members
£85 per person from a non-charitable organisation
Blackbird Leys Community Centre
Blackbird Leys Road
Limited parking available, although we maybe able to assist those with disabilities. Please contact us to enquire if you have a disability. The venue is serviced with good transport links, details of which can be found here. For more information on alternative parking, please see here.
Telephone: 01865 251946
When contacting us please state the name of the course your correspondence is in relation to.
Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.
Step 1: Please register your details with us on the form:
Please note that registration without payment does not constitute a booking. Both are required, and we do check. (Thanks!)
Step 2: Make payment within 2 working days of registering.
We’re using PayPal for this event. Select ‘pay with a debit or credit card‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).
|Choose payment type||Select|
|OCVA Members pay £60.00 GBP|
|Charitable organisations who are not OCVA members pay £70.00 GBP|
|Non-charitable Rate pay £85.00 GBP|