For charity CEOs attempting to manage and sustain their organisations in challenging times, marketing often has to have a lower priority than effective fundraising, bidding for contracts, retaining staff and finding volunteers.
However, a well-prepared Marketing Plan is the glue that binds these fundamental needs together into a cohesive expression of how a charity brings value to its community.
Marketing is a total understanding of the needs of users combined with the strengths of each charity’s ethos into a powerful and convincing proposition.
The Marketing Plan is the culmination of an organisation’s Mission and Vision and also the delivery of the Business Plan and Budget by taking account of internal characteristics and external dynamics.
How will I and my organisation benefit?
A Marketing Plan needs a format and this online workshop will provide a straightforward layout to complete, update and monitor. It is comprised of two parts, Design and Deliver.
The first three main headings, What – Why – When are Strategic (What do we want to achieve?) and the remaining three, How – Where – Who are Tactical (How do we need to proceed?). These headings can be varied to suit your needs but must include all the above categories to ensure completeness.
The Strategic list is generalised and leaves room for extra topics to support your organisation’s specific requirements. The Tactical space is for you to draft prior to our online workshop when a full review of topics and interactive discussion will help you add to your own discreet content prior to putting your Plan into effect.
Neil Morrick will lead the workshop. His community activities over four decades include education, health and welfare together with strategic and marketing mentoring for many local, regional and national charities supporting a wide range of sectors.
Neil is a past chair of the now Oxford Spires Academy, Oxfordshire Family Mediation and Oxfordshire Youth. He initiated and co-wrote the Charity Chairs Checklist and has launched and delivered chairs’ forums and networks.
His business career focused on acquisitions, start-ups and turnarounds in the automotive industry and he has lived for over thirty years in Oxfordshire.
This online workshop ideally follows on from “ Introduction to Marketing ”and is designed primarily for Chief Executives or Lead Officers of non-profit organisations.
Wednesday 27th October 2021
10.00 am – 12.00 pm
The course will be held online using Zoom
Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.
Choose payment type:
Date: Wednesday 27th October 2021
Time: 10.00 am – 12.00 pm
Cost: £30 – £60