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How to find your brand voice

Do you use words to tell people about your charity? Then this workshop is for you!

Most organisations focus on the information they need to communicate about themselves and their work – in other words, their content. But they don’t think as carefully about the language they use to convey that content – their style and tone of voice. And if the way your charity sounds jars with who you are and what you’re offering, it doesn’t really matter what you say, because how you write will be putting people off from the moment they land on your website, read your blog, or pick up your leaflet.

So come join copywriter and brand voice expert Bethany Joy for this hands-on writing session. Merrily throwing marketing jargon out of the window and keeping things simple, interactive, and fun, she’ll be offering you a practical guide to shaping the language your charity uses, so that through it people get a better sense of your organisational personality and are inspired to engage with you.

What will I learn?

By the end of this session you will leave with:

  • New inspiration about the power of language and how it can make or break your charity
  • A simple but clearly defined brand voice for your organisation
  • Some mini guidelines to help you consistently write in a way that brings that voice to life

Trainer Profile

Bethany Joy

A brand voice crafter and wordsmith extraordinaire, Beth helps passionate people with big ideas find the words they need to get got! She began her working life in charity communications just over a decade ago, before moving on to comms and brand consultancy and then copywriting for a creative agency. Beth helps organisations find a writing style and voice that truly shows the passion and personality of their business, and then using that to create gettable and irresistible copy for their websites, leaflets, campaigns, and blogs. You can check her out at bethanyjoy.org Of the charities and businesses who’ve attended one of Beth’s brand voice workshops, 100% would recommend it to others! They’ve said:

“Well-presented, fascinating, and hugely practical – every organisation should be thinking about this stuff.”

 “Beth’s workshop was super engaging and informative, yet with a relaxed and friendly environment – I learnt a lot!”

 “This session really opened my eyes and made me look at our company’s language in a completely new light. It’s made me realise how much needs to change, but in an encouraging way that’s also shown me what the positive opportunities are.”

Benefits to you

You will leave the session with increased confidence and practical ideas of how to develop the brand voice for your organisation

Who should attend?

Aimed at those who are involved with communications and marketing of organisations.

Date
Friday 21st September 2018

Time
1.45am arrival for tea, coffee and networking for a 2.00pm start. The workshop will finish by 5.00pm.

Cost

  • £70 per person for OCVA Members
  • £80 per person from a charitable organisation who are not OCVA members
  • £95 per person from a non-charitable organisation

Course Venue 
OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS

01865 251946

Access on road is via Speedwell Street (a one-way system). Please note there is no parking at OCVA.

Registration

Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.

  1. Complete the Google bookings form and register your details
  2. Make payment via PayPal within two working days of registering for the course. We’re using PayPal for this event. Select ‘pay with a debit or credit card ‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).

Step 1:

 

Step 2:

Choose payment type:

OCVA
Members
£ 30.00
  • Pay with PayPal
Charitable Organisations*
£ 45.00
  • Pay with PayPal
Non charitable rate
£ 60.00
  • Pay with PayPal
Course details at a glance

Date: 21st September 2018
Time: 1.45pm – 5.00pm
Cost: £70 – £95

Course venue

OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS

01865 251946

Access on road is via Speedwell Street (a one-way system). Please note there is no parking at OCVA.

Enquiries contact

When contacting us please state the name of the course your correspondence is in relation to.

Email training@ocva.org.uk or call us on 01865 251946

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