For example, a poster/leaflet that successfully attracts new volunteers/trustees, or a leaflet that gets your events/activities in front of target audiences. Or do you want some fresh ideas and inspiration for making these challenging writing jobs easier and more fun?
This intensive and practical two-hour online course introduces you to the essentials of effective copywriting. It demonstrates which ingredients go into good copywriting – and where some people make mistakes. And it will show you some easy ways to attract and influence your target audience, which will help make your next campaign a success.
By the end of this session you will learn:
Robert Bullard is an experienced and popular trainer in writing skills. He has 15 years’ training experience, and has worked extensively for the voluntary sector, including the Directory of Social Change, Reading Voluntary Action, and Gloucestershire Association for Community and Voluntary Action.
Robert also works as a copywriter, helping organisations write and improve their promotional material – websites, leaflets, posters, etc. He is author of Business Writing Tips and for nearly 10 years wrote features for the Guardian and The Daily Telegraph. His training enjoys consistently good feedback: delegates describing it as ‘participative’, ‘interactive’, and ‘very useful’.
You will leave the session with some practical tools and ideas to help you write more engaging and effective promotional materials for your organisation.
This course is suitable for anyone involved in writing promotional material – such as leaflets, posters, newsletters of websites. You might be looking for some new ideas, or ways of solving particular challenges/issues. Or you might just want a refresher course – and the chance to brush up, and improve, on your copywriting skills.
Thursday 9th September 2021
10.00 am – 12.00 pm
The course will be held online using Zoom.
Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.
Choose payment type:
Date: Thursday 9th September 2021
Time: 10.00 am – 12.00 pm
Cost: £35 – £65