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Improve your marketing with online digital tools

Today there are a wide range of tools available to help Charities with their marketing communications.

However choosing the right tool – or combination of tools – to meet your goals such as fundraising, attracting volunteers, and supporting your core activities can be a challenge.This course is firstly designed to give you an overview of the key digital tools including Mailchimp, LinkedIN, Facebook, Twitter, E newsletters and explain how they could be used to meet your goals.

Secondly it is designed to help you get the best from these tools, via practical, hands-on experience.

This course has been extended from 3 to 4 hours following feedback from the previous course to allow more time for practical experience during the session. A laptop, tablet or mobile phone is useful to bring to the session to allow you to try out the tools. 

What will I learn?

By the end of this session you will:

  • How to choose the most appropriate tool to meet your various goals
  • How to create content suitable for different tools
  • Overview of Mailchimp, Facebook, LinkedIN, Twitter and their key features
  • Tools for fundraising campaigns
  • Practical tools and techniques
  • How to measure the overall effectiveness of your activities

Trainer Profile

Our trainer is a part-time Lecturer at Abingdon & Witney College, a writer and blogger and a Marketing and Communications consultant, working with a number of local charities. He has spent most of his career as a marketing professional working in hi-tech companies big and small; from start-ups like Research Machines to global brands IBM and Ricoh. His main interest is in transforming business through better marketing – looking beyond the tactical to seek strategic, long term solutions. Since 2017 he has created and delivered training on WordPress on behalf of OCVA.

Benefits to you

You will leave the session with a good understanding of the variety of tools available and practical knowledge of how to improve the marketing for your organisation

Who should attend?

This session is appropriate for anyone involved in running marketing and/or communications activities.

Date
Friday 21st September 2018

Time
1.45am arrival for tea, coffee and networking for a 2.00pm start. The workshop will finish by 5.00pm.

Cost

  • £70 per person for OCVA Members
  • £80 per person from a charitable organisation who are not OCVA members
  • £95 per person from a non-charitable organisation

Course Venue 
OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS

01865 251946

Access on road is via Speedwell Street (a one-way system). Please note there is no parking at OCVA.

Registration

Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.

  1. Complete the Google bookings form and register your details
  2. Make payment via PayPal within two working days of registering for the course. We’re using PayPal for this event. Select ‘pay with a debit or credit card ‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).

Step 1:

 

Step 2:

Choose payment type:

OCVA
Members
£ 50.00
  • Pay with PayPal
Charitable Organisations*
£ 65.00
  • Pay with PayPal
Non charitable rate
£ 80.00
  • Pay with PayPal
Course details at a glance

Date: 21st September 2018
Time: 1.45pm – 5.00pm
Cost: £70 – £95

Course venue

OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS

01865 251946

Access on road is via Speedwell Street (a one-way system). Please note there is no parking at OCVA.

Enquiries contact

When contacting us please state the name of the course your correspondence is in relation to.

Email training@ocva.org.uk or call us on 01865 251946

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