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Introduction to Marketing

This online course explains why Marketing is relevant to the non – profit sector and how it can be applied appropriately. Marketing is the prime activity for creating, communicating, delivering and exchanging offerings that have lasting value for stakeholders and society

What will I learn?

  • What marketing really produces
  • How marketing can transform your organisation
  • Creating a marketing ethos
  • Planning for success

How will I benefit from the session?

By the end of the session you will be able to: 

    • Appraise your marketing approach
    • Assess your various programmes
    • Guide your team to focus on outcomes
    • Consider a marketing plan as the key to your development

Benefits to you

Marketing is increasingly the key performance differentiator – now is the time to refresh your targets and techniques

Your workshop leader

Neil Morrick is a past chair of education, health and welfare organisations, has launched chair networks and initiated the Charity Chairs Checklist. He now manages projects for the OCF Step Change Fund and delivers courses and workshops with OCVA. His long career in the automotive industry focused on business turnarounds

Who should attend?

CEOs and senior managers responsible for development and growth

Introduction to Marketing is an online course linking to Essentials for the Leader in Raising the Profile of your Organisation, an online workshop led by Neil Morrick –  please see OCVA website for further details

Wednesday 13th October 2021

The session will be held online using Zoom. 

10.00 am – 11.00 am.


  • £15 per person for OCVA Members
  • £30 per person from a charitable organisation who are not OCVA members
  • £45 per person from a non-charitable organisation


Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.

  1. Complete the Google bookings form and register your details
  2. Make payment via PayPal within two working days of registering for the course. We’re using PayPal for this event. Select ‘pay with a debit or credit card ‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).

Step 1: Complete registration form

Step 2: Choose payment type: 

OCVA Members
£ 15.00
  • Pay with PayPal
Charitable Organisations*
£ 30.00
  • Pay with PayPal
Non charitable rate
£ 45.00
  • Pay with PayPal
Course details at a glance

Date: Wednesday 13th October 2021
Time: 10.00 am – 11.00 am 
Cost: £15 – £45

Enquiries contact

When contacting us please state the name of the course your correspondence is in relation to.

Email or call us on 01865 251946

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