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Your role as Leader in raising the profile of your organisation

This workshop for CEOs will demonstrate the difference that marketing can bring and will provide a format that will help to deliver improved control and performance to all key areas.

For charity CEOs attempting to manage and sustain their organisations in challenging times, marketing often has a lower priority than effective fundraising, bidding for contracts, retaining staff and finding volunteers. However, a well-prepared Marketing Plan is the glue that binds these fundamental needs together into a cohesive expression of how a charity brings value to its community. Marketing is a total understanding of the needs of users combined with the strengths of each charity’s ethos into a powerful and convincing proposition.

The Marketing Plan is the culmination of an organisation’s Mission and Vision and also the delivery of the Business Plan and Budget by taking account of internal characteristics and external dynamics.

How will I and my organisation benefit?

A Marketing Plan needs a format and the workshop will provide a straightforward layout to complete, update and monitor. It is comprised of two parts, Design and Deliver.

The first three main headings, What – Why – When are Strategic (What do we want to achieve?) and the remaining three, How – Where – Who are Tactical (How do we need to proceed?). The headings can be varied and extended to suit your wishes but need to include all the above definitions to ensure completeness.

The Strategic list is generalised and leaves room for extra topics to support your organisation’s specific requirements. The Tactical space is for you to draft prior to our workshop when a full review of topics and free discussion between all will help you add to the content.

The workshop will be an interactive session.

Workshop leader

Neil Morrick will lead the workshop. His community activities over four decades include education, health and welfare together with strategic and marketing mentoring for many local, regional and national charities supporting a wide range of sectors.

Neil is a past chair of the now Oxford Spires Academy, Oxfordshire Family Mediation and Oxfordshire Youth. He initiated and co-wrote the Charity Chairs Checklist and has launched and delivered chairs’ forums and networks.

His business career focused on acquisitions, start-ups and turnarounds in the automotive industry and he has lived for nearly thirty years in Oxfordshire.

Who should attend?

This workshop is aimed at those who are Chief Executives or Lead Officers of non-profit organisations.

Date
Friday 21st September 2018

Time
1.45am arrival for tea, coffee and networking for a 2.00pm start. The workshop will finish by 5.00pm.

Cost

  • £70 per person for OCVA Members
  • £80 per person from a charitable organisation who are not OCVA members
  • £95 per person from a non-charitable organisation

Course Venue 
OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS

01865 251946

Access on road is via Speedwell Street (a one-way system). Please note there is no parking at OCVA.

Registration

Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.

  1. Complete the Google bookings form and register your details
  2. Make payment via PayPal within two working days of registering for the course. We’re using PayPal for this event. Select ‘pay with a debit or credit card ‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).

Step 1:

 

Step 2:

Choose payment type:

OCVA
Members
£ 40.00
  • Pay with PayPal
Charitable Organisations*
£ 55.00
  • Pay with PayPal
Non charitable rate
£ 70.00
  • Pay with PayPal
Course details at a glance

Date: 21st September 2018
Time: 1.45pm – 5.00pm
Cost: £70 – £95

Course venue

OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS

01865 251946

Access on road is via Speedwell Street (a one-way system). Please note there is no parking at OCVA.

Enquiries contact

When contacting us please state the name of the course your correspondence is in relation to.

Email training@ocva.org.uk or call us on 01865 251946

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