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For charity CEOs attempting to manage and sustain their organisations in challenging times, marketing often has a lower priority than effective fundraising, bidding for contracts, retaining staff and finding volunteers. However, a well-prepared Marketing Plan is the glue that binds these fundamental needs together into a cohesive expression of how a charity brings value to its community. Marketing is a total understanding of the needs of users combined with the strengths of each charity’s ethos into a powerful and convincing proposition.
The Marketing Plan is the culmination of an organisation’s Mission and Vision and also the delivery of the Business Plan and Budget by taking account of internal characteristics and external dynamics.
A Marketing Plan needs a format and the workshop will provide a straightforward layout to complete, update and monitor. It is comprised of two parts, Design and Deliver.
The first three main headings, What – Why – When are Strategic (What do we want to achieve?) and the remaining three, How – Where – Who are Tactical (How do we need to proceed?). The headings can be varied and extended to suit your wishes but need to include all the above definitions to ensure completeness.
The Strategic list is generalised and leaves room for extra topics to support your organisation’s specific requirements. The Tactical space is for you to draft prior to our workshop when a full review of topics and free discussion between all will help you add to the content.
The workshop will be an interactive session.
Neil Morrick will lead the workshop. His community activities over four decades include education, health and welfare together with strategic and marketing mentoring for many local, regional and national charities supporting a wide range of sectors.
Neil is a past chair of the now Oxford Spires Academy, Oxfordshire Family Mediation and Oxfordshire Youth. He initiated and co-wrote the Charity Chairs Checklist and has launched and delivered chairs’ forums and networks.
His business career focused on acquisitions, start-ups and turnarounds in the automotive industry and he has lived for nearly thirty years in Oxfordshire.
This workshop is aimed at those who are Chief Executives or Lead Officers of non-profit organisations.
Date
Friday 21st September 2018
Time
1.45am arrival for tea, coffee and networking for a 2.00pm start. The workshop will finish by 5.00pm.
Cost
Course Venue
OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS
01865 251946
Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.
Choose payment type:
Date: 21st September 2018
Time: 1.45pm – 5.00pm
Cost: £70 – £95
OCVA, The Old Courthouse,
Floyd’s Row,
Oxford OX1 1SS
01865 251946
When contacting us please state the name of the course your correspondence is in relation to.
Email training@ocva.org.uk or call us on 01865 251946
