This workshop for CEOs will demonstrate the difference that marketing can bring and will provide a format that will help to deliver improved control and performance to all key areas.
For charity CEOs attempting to manage and sustain their organisations in challenging times, marketing often has a lower priority than effective fundraising, bidding for contracts, retaining staff and finding volunteers. However, a well-prepared Marketing Plan is the glue that binds these fundamental needs together into a cohesive expression of how a charity brings value to its community. Marketing is a total understanding of the needs of users combined with the strengths of each charity’s ethos into a powerful and convincing proposition.
The Marketing Plan is the culmination of an organisation’s Mission and Vision and also the delivery of the Business Plan and Budget by taking account of internal characteristics and external dynamics.
How will I and my organisation benefit?
A Marketing Plan needs a format and the workshop will provide a straightforward layout to complete, update and monitor. It is comprised of two parts, Design and Deliver.
The first three main headings, What – Why – When are Strategic (What do we want to achieve?) and the remaining three, How – Where – Who are Tactical (How do we need to proceed?). The headings can be varied and extended to suit your wishes but need to include all the above definitions to ensure completeness.
The Strategic list is generalised and leaves room for extra topics to support your organisation’s specific requirements. The Tactical space is for you to draft prior to our workshop when a full review of topics and free discussion between all will help you add to the content.
The workshop will be an interactive session.
Your workshop leader
Neil Morrick will lead the workshop. His community activities over four decades include education, health and welfare together with strategic and marketing mentoring for many local, regional and national charities supporting a wide range of sectors.
Neil is a past chair of the now Oxford Spires Academy, Oxfordshire Family Mediation and Oxfordshire Youth. He initiated and co-wrote the Charity Chairs Checklist and has launched and delivered chairs’ forums and networks.
His business career focused on acquisitions, start-ups and turnarounds in the automotive industry and he has lived for nearly thirty years in Oxfordshire.
Who should attend?
This workshop is aimed at those who are Chief Executives or Lead Officers of non-profit organisations.
Wednesday 13th May (2.5 hours)
Arrival 9.45 am for tea, coffee and networking for a 10.00 am start, the workshop will close by 12.30 pm.
£40 per person for OCVA Members
£55 per person from a charitable organisation who are not OCVA members
£70 per person from a non-charitable organisation
Oxford Office Furniture Training Suite
The Old Court House
There is no parking available at the venue, although we can provide parking for disabled delegates by arrangement. Please call in advance if required. Our venue is serviced with good transport links including bus and rail services, for more information click here or contact ‘Traveline’ on 0870 608 2 608 or visit: http://www.traveline.info/
if you are driving, you may wish to take advantage of the Park and Ride services located at Redbridge, Pear Tree or Oxford Thornhill. Alternatively you can park in one of the City Centre car parks such as Westgate, Gloucester Green, Oxpens, Oxford Train Station or Worcester Street. More details: Oxford Car Parks
Telephone: 01865 251946
When contacting us please state the name of the course your correspondence is in relation to.
Please note there are two steps to this process and both steps of the process will need to be completed to secure your place.
Step 1: Please register your details with us on the form:
Please note that registration without payment does not constitute a booking. Both are required, and we do check. (Thanks!)
Step 2: Make payment within 2 working days of registering.
We’re using PayPal for this event. Select ‘pay with a debit or credit card‘ if you don’t have a PayPal account (there’s no need to sign in to PayPal).
|Choose payment type||Select|
|OCVA Members pay £40.00 GBP|
|Charitable organisations who are not OCVA members pay £55.00 GBP|
|Non-charitable Rate pay £70.00 GBP|