This year’s theme, “Let’s question ageism,” highlights the power of asking simple but important questions to challenge assumptions, interrupt habits and drive change.

The charity continues to focus on tackling ageism and creating a fairer later life for people across Oxfordshire, and is urging everyone to take a moment to reflect on their own attitudes towards age and ageing.

Ageism – stereotyping, prejudice or discrimination based on age – remains one of the most widespread and overlooked forms of discrimination. Research shows that over half of people aged 50+ have experienced age discrimination.

Paul Ringer, CEO of Age UK Oxfordshire, said: “Ageism is often so ingrained in society that we don’t even notice it. It shows up in the language we use, the assumptions we make and in everyday interactions.

“This year’s theme, ‘Let’s question ageism’, encourages all of us to stop and think. Sometimes it only takes one simple question to challenge a stereotype or see things differently.

“Challenging ageism is a key part of what we do, because it helps create a society where everyone, whatever their age, feels valued, respected and able to live well.”

Across Oxfordshire, the effects of ageism can be wide-ranging, impacting people’s confidence, wellbeing, employment opportunities and access to services.

Age UK Oxfordshire is encouraging individuals, workplaces and communities to take small but meaningful actions this month to challenge ageism in celebration of this year’s Age Without Limits Day, including reflecting on their own attitudes and language and questioning age-based assumptions.